This reminds me of a great quote from Ashley Smith when we were working on a campaign for some company that none of us liked, who I would probably name here if I even remembered it. Anyway, no one in the meeting was willing to say how we felt about the company or the brief, so we were throwing out ideas that were all tame and fuzzy and weak. Ashley cut to the heart of it and said "Let's not market to ourselves." Showing us that we weren't being intellectually or artistically honest during the brainstorm, so all our ideas were totally lifeless. You gotta be honest; you gotta be feral.
Enjoying the work and experimenting is key. Every once in a while I forget I have the key. It’s great to have reminders
This reminds me of a great quote from Ashley Smith when we were working on a campaign for some company that none of us liked, who I would probably name here if I even remembered it. Anyway, no one in the meeting was willing to say how we felt about the company or the brief, so we were throwing out ideas that were all tame and fuzzy and weak. Ashley cut to the heart of it and said "Let's not market to ourselves." Showing us that we weren't being intellectually or artistically honest during the brainstorm, so all our ideas were totally lifeless. You gotta be honest; you gotta be feral.
Thanks Joel! ....I have to know which campaign it was...